SUMMARY

To design a paperboard package for your brand product line. This package will enclose a product of your choice. This package will be printed on the Nilpeter FB3 press in Godfrey Hall. Your design will be printed CMYK + Cold foil and will incorporate a process color picture, line art, text, screen tints, and cold foil artwork.

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This assignment introduces you to:

• using a structural design file… Artios CAD (.ARD)

• Illustrator DeskPack plug-ins for managing .ard files

• designing to a 3D object and virtual 3D rendering

• RGB to CMYK color conversions with industry specific color profiles

• building a process color grayscale

• working with cold foil artwork.

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Assignment Requirements:

1. Design, prepare, and produce a paperboard package - Your artboard size must be 9.8 x 12 inches and you may use the preset design (download below) unless you want to create a custom die line. Creating a custom dieline is a simple process and can increase your knowledge set. Art designs must include a process color raster image as a main element of your design, line art, type, UPC/QR code, any pertinent product information, and bleeds.

2. Unique package designs, layouts, prototypes, proofs, printing and converting are completed by everyone in group.

 

NOTE: Continuous tone raster images need to be converted from RBG to CMYK using the Coated GRACoL 2006 Profile (ISO 12647-2:2004) native to Adobe Software. Instructor should approve all images and final artwork.

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Big, bright and light images work best; use images with enough resolution (300 ppi).

 

Estimated Time to Complete:

3 - 4 laboratory sessions

 

Design Procedures:

1. Sketch at least 3 thumbnails - include both graphics as well as structure.

2. Evaluate your thumbnail with the instructor to get approval before continuing to work on the best sketch.

3. Prepare a rough layout of your package design. Evaluate with the instructor and get approval to continue work.

4. Produce 3D prototype of package.

5. Incorporate artwork onto structural design. Add Color strip (Download below.)   

 

Die Line Creation

You will use an ArtiosCAD “Standard” to create your custom die line. You are also welcome to create your own unique structural design. The following considerations must be taken into account:

1. Flat die line must not exceed 9.5 x 12 inches (substrate & press limitations). A limited amount of die lines sized at 9.5 x 15 inches are also available.

2. See video on Modifying your .ARD file with Illustrator

3. A prototype of the dieline must be made on a Kongsberg (Sonoco) and approved by the instructor before moving forward with graphics.

 

Electronic Prepress

Your graphics will be placed onto your dieline in Illustrator. The following things must be considered in prepress:

1. Color Management - All process color will be converted using the Gracol 2006 Coated profile.

2. Dieline management: Use Artios CAD line type swatches.

3. Kongsberg register marks in four extreme corners of your dieline. See video on applying trim marks.

4. You will use a scannable color control strip in the scrap area of your layout. The .ai file is available to download at the bottom of this page.